Pharmaceutical advertising works, but at what cost?
Open your favourite magazine or newspaper, or turn on the nightly news. Odds are you’ll read or hear about the ever-rising cost of healthcare, and you’ll also see one of the main drivers to increasing costs – direct-to-consumer pharmaceutical ads.

Customer focus boosts returns: Study
THE world’s top pharmaceutical companies focus efforts on market segmentation activities that drive demand and market growth, according to a study from Best Practices, LLC.