Market Place – Express Pharma Pulse

Pharmaceutical advertising works, but at what cost?
Open your favourite magazine or newspaper, or turn on the nightly news. Odds are you’ll read or hear about the ever-rising cost of healthcare, and you’ll also see one of the main drivers to increasing costs – direct-to-consumer pharmaceutical ads.

Customer focus boosts returns: Study
THE world’s top pharmaceutical companies focus efforts on market segmentation activities that drive demand and market growth, according to a study from Best Practices, LLC.