Three entries from Sorento Healthcare Communications shortlisted for international awards

CLIO Awards don’t need an introduction in the advertising world. Ask any agency professional living on this planet, and the dazzling CLIO trophy will feature on his/ her must-have list. The good news is, with the launch of Clio Healthcare Awards this honour can now be sought by advertising agencies specialising in the healthcare and wellness sector too.

Healthcare is regulated differently and more stringently than traditional advertising and promotion. The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence as the CLIO Awards, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately.

The shortlist for the 2nd annual Clio Healthcare Awards 2010 was declared on 20th October. In fact this is the first time ‘international’ entries were accepted in the competition. The first edition – launched last year – only accepted work from agencies based in US.

India’s Sorento Healthcare Communications, one of the country’s leading agencies in this space, made the cut with three shortlisted entries. The entries battled three rounds of rigorous judging by an esteemed international jury and had almost 235 agencies from 27 countries participating.

Rajesh Rai, EVP & ECD Sorento says, “Every year our endeavour is to produce brand solutions that set a global benchmark. I’m happy even this year, we’re up there with the world’s best”.

Dinesh Ghosalkar and Sarvesh Raikar, Creative Group Heads at Sorento commented that, “We are glad that a body of the stature of CLIO has decided to honour healthcare advertising. The recognition was long overdue, given the world-class work that’s produced in the sector”. The duo has collectively won almost two dozen International Awards at globally recognised competitions like the New York Festivals (Globals) and the RX Club, New York.

The agency had two shortlists in the Poster Category – ‘Knee – Osama/Bush’ and ‘Knee – Batman/Joker’. Illustrated exquisitely, the concepts brought together arch rivals for a good cause – to promote an arthritis therapy to doctors. The third shortlist came in the Direct Mail Category. Titled ‘Coffin’, the mailer was sent to diabetes patients highlighting the growing prevalence of leg amputations.

The team members that worked on the entries include the Creative Group Head pair of Dinesh Ghosalkar and Sarvesh Raikar with teammates Rucha Patil, Abhay Patkar and Sachin Bugade.

The Gold, Silver and Bronze Awards will now be declared on 12th November with a grand party at the Hudson Hotel in New York City.