DRL wins WorldStar awards for anti-counterfeit and patient protection packaging

DRL wins WorldStar awards for anti-counterfeit and patient protection packaging

EPP News Bureau – Hyderabad

Dr Reddy’s Laboratories (DRL) has been awarded the ‘WorldStar 2004 Awards’ from the World Packaging Organization for three of its products: Clearz, Docetere and Mintop. DRL is the only pharmaceutical company from India to be selected for the awards this year.

The pack of Clearz (skin moisturising cream) has been developed with special attention to provide protection to the extremely oxygen-sensitive product. Its three-piece closure system with a narrow nozzle extends shelf-life. The tear-off spacer ring prevents accidental puncturing of the tube, and also provides customer convenience. The hexagonal single-piece stand-up carton enhances the product visual appeal.

Docetere (anti-cancer product) has a cyto-friendly pack designed to provide customer convenience and avoid breakage through a special, transparent and removable lid.

The packaging provides protection from contact with the product in case of accidental breakage of the vials, which might cause cancer to a healthy person.

The pack of Mintop (solution used for prevention of hair loss) has been developed as an aesthetically developed carton made of single-piece paperboard with a window and multiple compartments.

The patented package design facilitates proper positioning of the components with special locking and cushioning features.

The carton is printed on metallised BOPP film with graphics indicating product usage. It also has a special covert and overt anti-counterfeit features to counter duplication.

The WorldStar 2004 awards ceremony was held recently at Sao Paulo, Brazil. This is the third successive year for Dr Reddy’s to win the WorldStar Awards.

Dr Reddy’s won the WorldStar 2003 award for Omez for its anti-counterfeiting features and the WorldStar 2002 award for Nise for its design excellence.

Satish Reddy, Managing Director and COO, said, ‘‘These awards are a recognition of our efforts to prevent counterfeiting and ensure protection to patients using our products. We believe that excellence in product packaging is critical to ensuring the availability of safe and effective medicines.’’

The World Packaging Organisation instituted these awards in 1970. Thirty two countries participated in the awards this year.