Millipore launches re-branding initiative

Millipore launches re-branding initiative

Millipore recently unveiled its new brand initiative and visual identity to underscore the company’s transformation from a high performance filtration systems provider to a Life Science corporation, focused on delivering the pioneering technologies and deep expertise necessary for customers to reach their research and scientific goals.

This perspective will also reflect in a new corporate tagline and promise—”Advancing Life Science Together. Research. Development. Production.”

Elaborating on the rationale of this re-branding exercise, Martin Madaus, Chairman, President and Chief Executive Officer of Millipore said, “We intimately understand the needs and ambitions of scientists and engineers, an understanding honed after proudly working with them, side-by-side, for more than 50 years. As we aim to accelerate the entire development process for our customers—from research to discovery all the way to drug production—we are confident that the new Millipore brand look and message will generate greater global awareness of our expanded capabilities and expertise.”

According to a company release, the new visual representation of the brand will appear in the company’s advertising and documentation, and on its products and packaging. A newly re-branded Millipore website will also be launched later this fall, featuring improved functionality, a robust search engine and additional tools that will make it even easier to do business with Millipore.

Support to stem cell research

The company also announced a $500,000 research gift made through the Millipore Foundation, to the Harvard Stem Cell Institute (HSCI). This contribution is to further promote innovation and research in the Life Science industry.

HSCI is a scientific collaborative within Harvard University and its affiliated hospitals seeking to fulfill the promise of stem cell biology as a basis for cures and treatments for a wide range of chronic and medical conditions.

Millipore’s gift will support the HSCI Seed Grant Program, which provides early funding for innovative projects in any field of stem cell research. “We are pleased to welcome Massachusetts-based life science industry leader Millipore as the first corporate donor to the Harvard Stem Cell Institute Seed Grant Program,” said Brock Reeve, Executive Director, HSCI. “HSCI and Millipore share a commitment to collaboration, with both entities working tirelessly to shorten the distance between theory and discovery—between the present and future—in continuing to move the life science industry forward.”